The Ukrainian mass media have a very powerful influence on public opinion and the situation in the country. At the same time, the vast majority of journalists are not fully aware of this power of media influence on public opinion and, accordingly, is not ready to take responsibility for the country, responsibility for the future of Ukraine.
As a result of the analysis of the activities of journalists during the election of the President of Ukraine in 2019, a number of problems related to biased coverage of events, professional incompetence, manipulation in favor of one or another candidate were identified.
We came to the conclusion that at the moment it is extremely important and relevant to educate journalists about their influence and influence of the media on socio-political processes in Ukraine, to understand journalists the role of the state mechanism in the country, and to develop critical thinking in the coverage of state processes, the development of professional journalistic responsibility for the future of the country as the responsibility of the Fourth Power. That is why we decided to launch the "Fourth Power: impact, challenges, and responsibility" project.
The purpose of the project is to expand the professional skills of the media environment through holding regional public lectures and meetings of leading Ukrainian journalists with journalists from regional and national media, students from higher education institutions of journalism faculties, bloggers and active public figures.
At the first stage of the project, it is planned to hold lectures in regional centers. Video lectures will be broadcasted on accessible platforms and on the YouTube channel, and educational lectures will provide an educational video product that can be used in journalism curricula.
As a result of the project, we expect to improve the quality, objectivity, impartiality of media content and, consequently, to increase the level of critical thinking and objectivity of Ukrainian information and events assessments, in particular in the context of future parliamentary and local elections.